Case Study | Christine Alaniz Designs

A quick background:

Storytelling jewelry created in the city of brotherly love defines Christine Alaniz Design.

Christine’s jewelry is inspired by the era of art deco mixed with nature.

Mini Creative Brief

Christine Alaniz Designs project brief
Brand & Business Goals:

The main goal is to enhance the brand with custom visual sparks that lead to positive, emotional connections with ideal customers. Keeping true to the Art Deco and botanical vibes already established, Christine is hoping to make her brand look and feel more special and well packaged. Her clients are romantics between aged 25-35 who live in major cities. They are typical artistic and appreciate the unique story of each CA Design’s piece.

Colors

Pulling tones from Art Deco art, fashion, and interior design gave way to a palette that is so fitting. Red for romance. Peach for demure. Green for nature. Silvery-blue to represent the metals you use. The navy is a bolder, base color. It will help provide stability and depth to the intricate design.

Fonts

The current type of treatment used in your design is so close to perfect. I’d love to keep your brand light and romantic. Modifying a whispy, serif typeface will help achieve this goal. It will also build a connection between the art deco-inspired patterns/shapes.

Patterns/Elements

As much as I plan to pull inspiration from actual 1920-30s artwork, I will look directly at your jewelry and connect the shapes with your botanical elements. These patterns are crafted as whole patterns and can break into sections for intricate details sprinkled into the design — like the corner of a business card or sticker on the packaging.

What we accomplished:

Christine now has a solid visual branding base. She has never had an actual logo before. Previously she used a simple serif font and typed out her name.

Together, we created an elevated brand that appropriately represents her business and speaks to the ideal client base.

What Christine said about the experience:
"Alyssa was such a pleasure to work with for my new branding. She took the ideas that were swirling around in my head and was able to create exactly the kind of modern yet vintage vibe I was envisioning. From the logos, to the colors, to the patterns, every little detail was spot on. I'm so glad I decided to invest in my business with branding by Wichita with Love!"